Partner Store Terms of Service

Enacted: February 9, 2026
Last Revised: February 17, 2026
Version: 1.1

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Article 1 (Purpose)

These Terms define the conditions of use for the partner store services (hereinafter referred to as the "Service") provided within the mountain community app "YAMATOMO" operated by YAMATOMO Operations (hereinafter referred to as the "Company").

These Terms are intended to clarify the rights and obligations between the Company and partner stores registered with the Service, and to ensure the proper and smooth operation of the Service.

Partner stores shall use the Service upon agreeing to these Terms.

Article 2 (Definitions)

The terms used in these Terms are defined as follows.

1. "Service" refers to the collective partner store services provided within the YAMATOMO app by the Company. This includes, but is not limited to, store information listings, coupon issuance and management, dashboard usage, review features, and map listings.
2. "Partner Store" refers to a business operator that has agreed to these Terms and registered for the partner store program in accordance with the Company's prescribed procedures.
3. "Dashboard" refers to the web-based management interface (partner-dashboard.html) provided by the Company for partner stores to manage and operate the Service.
4. "Coupon" refers to digital discount and promotional information created and issued by partner stores through the Dashboard, which users can use within the YAMATOMO app.
5. "User" refers to a general user who has downloaded the YAMATOMO app and uses it upon agreeing to the Terms of Service.
6. "Company" refers to YAMATOMO Operations (Representative: Yuhei Yamauchi).

Article 3 (Scope of Application)

1. These Terms apply to all matters relating to the use of the Service between the Company and partner stores.
2. These Terms supplement the YAMATOMO Terms of Service (/terms.html) separately established by the Company, and partner stores shall be deemed to have agreed to the YAMATOMO Terms of Service in addition to these Terms.
3. In the event of any conflict or inconsistency between these Terms and the YAMATOMO Terms of Service, the provisions of these Terms shall prevail with respect to matters concerning partner stores.
4. Any guidelines, policies, notices, or other rules (hereinafter referred to as "Supplementary Rules") separately established by the Company in relation to the Service shall constitute a part of these Terms.

Article 4 (Application for Partner Store Registration)

1. A business operator wishing to register as a partner store (hereinafter referred to as the "Applicant") shall submit the following information through the Company's designated partner store application form (partner-application.html) or the partner store recruitment page (partner-recruit.html) to apply for partner store registration.
   1. Store name (business name)
   2. Representative's name
   3. Business category (restaurant, hot spring, cafe, accommodation, mountaineering equipment, or other)
   4. Store address
   5. Phone number
   6. Email address
   7. Store description
   8. Business hours
   9. Regular holidays
   10. Nearest mountain/trailhead
   11. Store photos (up to 5)
   12. Website URL (optional)
2. The Applicant warrants that all information submitted in connection with the application is accurate and up to date.
3. If the Applicant is a corporation, the application shall be submitted by a person with authority to represent such corporation.

Article 5 (Registration Requirements and Screening)

1. Registration as a partner store requires the following requirements to be met.
   1. The business is lawfully operated within Japan
   2. The business provides services related to mountain and outdoor activities or provides services to users of such activities
   3. The applicant has agreed to all provisions of these Terms
2. The Company will conduct a screening within 1 to 3 business days after accepting the application and notify the Applicant of the results.
3. The Company may reject an application if any of the following apply. In such cases, the Company shall not be obligated to disclose the reasons for rejection.
   1. The application contains false information, errors, or omissions
   2. The business is engaged in activities that are contrary to public order and morals, violate laws and regulations, or are inconsistent with the purposes of YAMATOMO
   3. The applicant has previously violated these Terms or the YAMATOMO Terms of Service
   4. The applicant is or has ties with antisocial forces (including organized crime groups, members thereof, associate members, related enterprises, or similar entities)
   5. The Company otherwise deems the applicant unsuitable as a partner store

Article 6 (Listing Fees)

1. Basic use of the Service shall be free of charge. Partner stores may use the following features at no cost.
   1. Store information page listing
   2. Photo gallery (up to 5 photos) listing
   3. Coupon creation, issuance, and management features
   4. Display of user reviews
   5. Access to the Dashboard (management interface)
   6. Listing on mountain maps and in search results
2. The Company may introduce paid additional features or premium services in the future. In such cases, the Company shall notify partner stores by email or through a notification on the Dashboard at least 30 days prior to the introduction date.
3. Even after the introduction of paid features, the basic features set forth in the preceding paragraph shall continue to be provided free of charge.

Article 7 (Store Information Listing)

1. Partner stores are obligated to provide accurate and up-to-date store information for listing on the Service.
2. If any changes occur to the listed information (including changes to business hours, regular holidays, address, temporary closures, etc.), partner stores shall promptly update the information through the Dashboard.
3. The Company may display the information provided by partner stores through the map feature, search feature, nearby stores display feature, mountain detail pages, and other features within the YAMATOMO app.
4. The Company may edit and adjust the formatting, layout, display order, and other aspects of the content provided by partner stores to ensure consistency in the display format of listed information. However, no substantive changes to the content shall be made.
5. The Company shall bear no responsibility for the accuracy or legality of the information provided by partner stores.

Article 8 (Coupon System)

The handling of the coupon system within the Service shall be as follows.

1. Coupon Creation

Partner stores may create coupons by setting the following items through the Dashboard.

1. Title: Name of the coupon
2. Description: Detailed content of the coupon
3. Discount Details: Discount amount, discount rate, promotional content, etc.
4. Expiration Date: Period during which the coupon can be used
5. Cooldown Period: Time (set in hours) until the same user can use the coupon again
6. Active/Inactive Toggle: Switching the publication status of the coupon

2. Coupon Operations

1. Partner stores may toggle coupons between active and inactive status at any time through the Dashboard.
2. The cooldown timer restricts repeated use by the same user within the set time period.
3. Partner stores shall manage coupon content in a timely and appropriate manner and endeavor to ensure that expired coupons are not displayed.

3. Coupon Redemption

1. Users redeem coupons through the slide-to-redeem feature within the YAMATOMO app.
2. Coupon usage history is recorded with timestamps for each user.
3. When a user legitimately redeems a coupon through the app, the partner store is obligated to provide the service in accordance with the content of such coupon.

4. Statistical Information

1. The Company shall provide partner stores with anonymized statistical information regarding coupon usage (number of uses, page views, etc.).
2. The Company shall not share personally identifiable user information with partner stores.

5. Coupon Liability

1. Partner stores shall bear full responsibility for the content of coupons they issue.
2. In the event of a dispute between a partner store and a user regarding coupon usage, the partner store shall resolve the matter at its own responsibility and expense, and the Company shall bear no liability.
3. The Company shall bear no liability for any damages incurred by partner stores as a result of coupon usage (including loss of revenue due to discounts, etc.).

6. Compliance with the Act Against Unjustifiable Premiums and Misleading Representations

1. Partner stores must comply with the Act Against Unjustifiable Premiums and Misleading Representations (Premiums and Representations Act) and other relevant laws and regulations when creating and issuing coupons.
2. If a coupon issued by a partner store falls under "premiums" (including general premiums) under the Premiums and Representations Act, the partner store shall comply with the maximum value limits for premiums set forth in the Act and related public notices and operational standards. Specifically, for general premiums, when the transaction value is less than 1,000 yen, the maximum premium value is 200 yen; when the transaction value is 1,000 yen or more, the maximum is 20% of the transaction value.
3. Partner stores must accurately describe the content of coupons (discount amounts, promotional content, conditions of use, etc.) based on what can actually be provided, and shall not make representations that would cause misleading impressions of superior quality or advantageous terms.
4. If there are conditions for coupon use (minimum purchase amount, limited applicable menu items, non-combinable restrictions, etc.), partner stores must clearly state such conditions in the coupon description.
5. If the Company discovers a coupon suspected of violating the Premiums and Representations Act or other laws and regulations, the Company may deactivate such coupon or request the partner store to modify its content without prior notice.

7. Disclosure of Advertising

1. Partner stores understand that store information and coupons listed through the Service may be subject to stealth marketing regulations under Article 5, Item 3 of the Act Against Unjustifiable Premiums and Misleading Representations (Cabinet Office Public Notice No. 19 of 2023), and shall take appropriate measures.
2. The Company may add labels such as "Partner Store" or "Affiliated Store" to distinguish partner store information and coupons from general user-generated content when displayed within the YAMATOMO app. Partner stores agree to this.
3. If a partner store advertises its partnership with YAMATOMO on its own social media, website, or other media, it must clearly indicate that the content is advertising in a manner that is recognizable to consumers.

Article 9 (Content and Photo Submissions)

1. Content provided by partner stores to the Service (including photos, text, logos, etc.; hereinafter referred to as "Submitted Content") must be originally created by the partner store or content for which the partner store has lawfully obtained a license to use.
2. Submitted Content must accurately represent the business activities of the partner store. The use of photos that differ from reality, misleading expressions, or inappropriate content is prohibited.
3. Partner stores grant the Company a non-exclusive, royalty-free, geographically unrestricted license to display and distribute Submitted Content on the YAMATOMO app and related services. This license shall remain in effect for the duration of the partner store registration.
4. The Company may perform technical processing such as image compression, resizing, and format conversion to maintain appropriate image quality and display speed when displaying Submitted Content.
5. The provision of content that infringes on the copyrights, portrait rights, trademark rights, or other rights of third parties is strictly prohibited. The Company may delete content suspected of rights infringement without prior notice.

Article 10 (Data Sharing)

1. The Company shall share the following information with partner stores.
   1. Aggregated data on coupon usage (number of uses, frequency of use, etc.)
   2. Store page view counts (page views)
   3. Content of user reviews (ratings and comments)
2. The Company shall not share the following information with partner stores.
   1. Individual user personal information (name, email address, phone number, etc.)
   2. User contact information
   3. User location data
   4. Other personally identifiable information
3. Statistical data provided to partner stores shall be limited to anonymized and aggregated data.

Article 11 (Obligations of Partner Stores)

Partner stores shall bear the following obligations when using the Service.

1. To keep listed store information accurate and up to date at all times
2. To faithfully fulfill the content of issued coupons and provide appropriate services to users who present valid coupons
3. To properly maintain all permits, licenses, registrations, and notifications required for the operation of their business (including business permits under the Food Sanitation Act, permits under the Hotel Business Act, use permits under the Hot Springs Act, and permits under other applicable laws and regulations)
4. To respond to user reviews in a sincere and professional manner
5. To comply with the Food Sanitation Act, Hotel Business Act, Hot Springs Act, Consumer Contract Act, Act Against Unjustifiable Premiums and Misleading Representations (Premiums and Representations Act) (including public notices and operational standards thereunder), and other applicable laws and regulations
6. To not engage in discriminatory treatment on the basis that a person is a YAMATOMO user
7. To promptly notify the Company of any significant changes to the business (business closure, relocation, extended closure, change in business type, etc.)
8. To comply with these Terms and the guidelines established by the Company
9. To comply with premium regulations under the Premiums and Representations Act (including maximum value limits for premiums) when issuing coupons, and to not include content that constitutes misleading representations
10. To promptly comply with any guidance or requests for corrective action from the Company regarding legal compliance

Article 12 (Prohibited Actions)

Partner stores shall not engage in the following actions when using the Service.

1. Listing false or misleading store information
2. Issuing coupons with content that cannot actually be provided, or engaging in fraudulent manipulation of coupons
3. Engaging in harassment, threats, or discriminatory speech and conduct toward users
4. Engaging in actions that violate laws and regulations or actions related to criminal activity
5. Collecting user personal information outside the YAMATOMO platform through or in connection with the Service
6. Fraudulently manipulating reviews (including self-posting reviews, soliciting false reviews, offering compensation in exchange for favorable reviews, etc.)
7. Transferring, reselling, or lending partner store registration to third parties
8. Using the YAMATOMO name, logo, trademarks, or other brand elements without the Company's permission (except as provided in Article 22 of these Terms)
9. Engaging in actions that damage the reputation or credibility of the Company or YAMATOMO
10. Engaging in actions that interfere with or may interfere with the operation of the Service
11. Engaging in defamation, slander, or interference against other partner stores
12. Making coupon or advertising representations that violate the Premiums and Representations Act (including representations that create misleading impressions of superior quality, advantageous terms, or stealth marketing)
13. Making representations about coupon content that differ from the services or products actually provided
14. Engaging in any other actions that the Company deems inappropriate

Article 13 (Dashboard Usage)

1. Partner stores may access the Dashboard using access credentials (ID, password, etc.) issued by the Company.
2. Partner stores shall strictly manage their access credentials and shall not disclose, lend, or share them with third parties.
3. If a leak, unauthorized use, or risk thereof of access credentials occurs, the partner store shall immediately report this to the Company and follow the Company's instructions.
4. The following features are available through the Dashboard.
   1. Editing and updating store information
   2. Creating, editing, toggling active/inactive status, and deleting coupons
   3. Viewing statistical information on coupon usage
   4. Checking page view counts
   5. Viewing user reviews
5. The Company may change, add, or remove Dashboard features without prior notice for reasons of service improvement, security maintenance, or other operational purposes.
6. All operations performed using access credentials shall be deemed to have been performed by the corresponding partner store, and the partner store shall bear responsibility therefor.

Article 14 (Handling of Reviews)

1. Users may post reviews of partner stores within the YAMATOMO app in the form of 1-to-5 star ratings and comments.
2. Partner stores may not request the Company to delete negative reviews (low ratings or critical comments) that are based on legitimate grounds.
3. Partner stores may report the following types of reviews to the Company.
   1. Reviews based on false facts
   2. Reviews constituting defamation
   3. Reviews that violate the YAMATOMO Terms of Service
   4. Reviews by users who have not actually visited or used the store
   5. Inappropriate reviews containing personal information
4. Upon receiving a report as described in the preceding paragraph, the Company may, at its discretion, review the matter and take measures such as deleting, editing, or hiding the relevant review. However, the Company does not guarantee that such measures will be taken.
5. The final decision regarding reviews shall be made by the Company, and partner stores shall not raise objections thereto.

Article 15 (Suspension and Termination of Listings)

1. The Company may temporarily or permanently suspend the listing of a partner store if any of the following apply.
   1. Violation of these Terms or the YAMATOMO Terms of Service
   2. Significant inaccuracies in listed information
   3. A substantial number of user complaints have been received and no improvement is observed
   4. Required by law
   5. Business permits have expired, been revoked, or been suspended
   6. The Company otherwise deems it inappropriate to continue the listing
   7. The Company determines that coupon content violates or is suspected of violating the Premiums and Representations Act or other laws and regulations
2. When suspending a listing, the Company shall endeavor to provide reasonable prior notice, except in urgent cases.
3. Suspension of a listing may be either temporary or permanent. In the case of a temporary suspension, the partner store may apply to the Company for reinstatement of the listing after resolving the grounds for suspension.
4. The Company shall conduct a reasonable review of the reinstatement request and notify the partner store of the decision.

Article 16 (Termination of Agreement)

1. Partner stores may terminate the service agreement at any time by providing written notice (including email) to the Company.
2. The Company may terminate the service agreement upon notice to the partner store if any of the following apply.
   1. The partner store has repeatedly violated these Terms
   2. The partner store has violated a material provision of these Terms
   3. The partner store has ceased its business operations
   4. The partner store has received or filed for bankruptcy proceedings, civil rehabilitation proceedings, corporate reorganization proceedings, or similar proceedings
   5. The grounds for suspension under Article 15 have not been resolved within a reasonable period following the suspension
3. Upon termination of the service agreement, the following measures shall be taken.
   1. The partner store's information page shall be removed from the YAMATOMO app.
   2. Access permissions to the Dashboard shall be revoked.
   3. All active coupons shall be deactivated.
   4. Listings on maps and in search results shall be removed.
4. Even after termination of the agreement, the following provisions shall remain in effect.
   1. Article 17 (Disclaimer of Liability)
   2. Article 18 (Damages and Indemnification)
   3. Article 19 (Dispute Resolution)
   4. Article 20 (Confidentiality)
   5. Article 24 (Governing Law and Jurisdiction)

Article 17 (Disclaimer of Liability)

1. The Company shall bear no liability for the following matters.
   1. Business losses of partner stores resulting from interruption, suspension, termination, unavailability, or system failures of the Service
   2. User actions (including failure to visit, issues during coupon redemption, etc.)
   3. Content of reviews posted by users
   4. Technical defects, bugs, errors, or security issues in the Service
   5. Service interruptions caused by communication line failures, server malfunctions, or other external factors
2. The Company shall bear no liability for transactions conducted between users and partner stores (including purchases of goods, use of services, application of coupons, etc.).
3. The Company makes no guarantees regarding the accuracy, completeness, or reliability of information provided by users.
4. The Company makes no guarantees regarding the continuous availability of the Service, number of user accesses, customer attraction effects for partner stores, revenue increases, or other business outcomes.
5. The Company shall bear no liability for delays or inability to provide the Service resulting from force majeure events, including natural disasters, war, terrorism, riots, amendments to laws and regulations, orders from government agencies, communication line failures, or other circumstances beyond its control.

Article 18 (Damages and Indemnification)

1. If any claims, lawsuits, demands for damages, or other claims (hereinafter referred to as "Claims") are made against the Company by third parties in connection with the partner store's business operations, Submitted Content, violations of these Terms, or disputes with users, the partner store shall defend the Company at its own responsibility and expense and indemnify the Company for any damages incurred (including attorney fees).
2. Even if the Company bears liability for damages to a partner store, such liability shall be limited to ordinary damages that were directly and actually incurred by the partner store in connection with the act that was the direct cause of the relevant damage.
3. The Company shall bear no liability for the following types of damages under any circumstances.
   1. Indirect damages
   2. Incidental damages
   3. Special damages
   4. Punitive damages
   5. Lost profits
   6. Damages arising from loss of data

Article 19 (Dispute Resolution)

1. Disputes between the Company and partner stores
   1. In the event of a dispute between the Company and a partner store in connection with these Terms, both parties shall first engage in good-faith discussions to seek an amicable resolution.
   2. If the dispute cannot be resolved through the discussions described in the preceding item, the Tokyo District Court shall be the exclusive agreed court of jurisdiction for the first instance.
2. Disputes between partner stores and users
   1. Disputes arising between partner stores and users (including those related to coupon usage, provision of services, content of reviews, etc.) shall be resolved directly between the partner store and the user.
   2. The Company shall have no obligation to be involved in disputes between partner stores and users, and shall bear no liability for such disputes.

Article 20 (Confidentiality)

1. The Company and partner stores shall keep confidential any confidential information of the other party (including technical information, business information, customer information, business plans, etc.) obtained in connection with the use of the Service, and shall not disclose or divulge such information to third parties without the prior written consent of the other party.
2. The provisions of the preceding paragraph shall not apply to any of the following types of information.
   1. Information that was already publicly known at the time of disclosure
   2. Information that became publicly known after disclosure through no fault of the receiving party
   3. Information that was already in the possession of the receiving party at the time of disclosure
   4. Information required to be disclosed by law, court order, or request from a government agency
   5. Information lawfully obtained from a third party without any obligation of confidentiality
3. The confidentiality obligations set forth in this Article shall survive for a period of 3 years following the termination of the service agreement.

Article 21 (Handling of Personal Information)

1. The handling of personal information by the Company shall be in accordance with the Privacy Policy (/privacy.html) separately established by the Company.
2. If a partner store obtains user personal information through the use of the Service (such as information contained in reviews), the partner store must comply with the Act on the Protection of Personal Information (Personal Information Protection Act) and other relevant laws and regulations, and handle such information appropriately.
3. Partner stores shall not use information obtained through the Service for purposes other than those related to the Service.
4. Partner stores shall implement appropriate security management measures to prevent the leakage, loss, or damage of personal information.

Article 22 (Intellectual Property Rights)

1. All intellectual property rights relating to YAMATOMO (including the brand name, logo, trademarks, application software, designs, content, etc.) belong to the Company.
2. Intellectual property rights in content provided by partner stores to the Service shall continue to belong to the partner store. However, the partner store grants the Company a license to use such content pursuant to Article 9, Paragraph 3.
3. Partner stores may use the designation "YAMATOMO Partner Store" in the advertising and promotion of their business only during the period in which their partner store registration is valid. However, if the Company establishes separate guidelines regarding the manner of use, the partner store shall comply with such guidelines.
4. After the termination of partner store registration, the partner store shall promptly cease using and remove the designation "YAMATOMO Partner Store" and any other YAMATOMO-related representations.

Article 23 (Amendments to These Terms)

1. The Company may amend these Terms without obtaining the consent of partner stores if any of the following apply.
   1. The amendment is in the general interest of partner stores
   2. The amendment is not contrary to the purpose of the Service and is reasonable in light of the necessity of the amendment, the appropriateness of the amended content, and other circumstances pertaining to the amendment
2. When amending these Terms, the Company shall notify partner stores of the content of the amendment and the effective date by email or through a notification on the Dashboard at least 30 days prior to the effective date of the amendment.
3. If a partner store continues to use the Service after the effective date of the amendment, such partner store shall be deemed to have agreed to the amended Terms.
4. If a partner store does not agree to the amended Terms, the partner store may terminate the service agreement pursuant to Article 16, Paragraph 1 by the effective date.

Article 24 (Governing Law and Jurisdiction)

1. The interpretation and application of these Terms shall be governed by the laws of Japan.
2. For all disputes relating to these Terms, the Tokyo District Court shall be the exclusive agreed court of jurisdiction for the first instance.

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Supplementary Provisions

1. These Terms were enacted on February 9, 2026, and came into effect on the same date.
2. These Terms were revised on February 17, 2026, and the revisions came into effect on the same date.
3. Version: 1.1

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Contact

For inquiries regarding these Terms, please contact us at the following.

• Email: yamatomo.inc@gmail.com
• Contact Form